The Pinay Fit website was created for the purpose of providing fitness and training advice combined with a exercise and related videos with guides. To accomplish this, a WordPress website was designed and developed using a common theme framework. Photographic content was produced and incorporated into the design of the website. The resulting user interface for Pinay Fit was simple, yet effective, and was produced in short span of time.

In addition, I developed a standardized SEO strategy for use on the site and its content. This strategy included all the common SEO standards and practices to allow for optimal search engine placement. I also implemented Google Analytics for statistical tracking and analysis. Lastly, I established a broad social network presence to support marketing and community growth.