BrooklynIndustries.com was developed as a custom Shopify storefront to reflect the brand’s urban, artistic identity while delivering a seamless and scalable eCommerce experience. The project focused on modernizing the site’s look and feel, enhancing navigation, and improving overall site performance to better support the brand’s loyal following and evolving product line.

A custom theme was designed with a clean, editorial layout to highlight seasonal collections, limited drops, and lifestyle photography. We implemented intuitive filtering, real-time inventory visibility, and location-based shipping features to serve both local and nationwide customers.

The site also integrates with key marketing tools like Klaviyo and social commerce platforms, enabling robust campaign management and customer engagement. The result is a visually bold, performance-optimized storefront that stays true to Brooklyn Industries’ creative roots while supporting its growth in a competitive retail space.