TrueNutrition.com was developed as a custom Shopify Plus solution to support a personalized and highly configurable shopping experience for a performance nutrition brand. The project required building advanced product customization tools that allow customers to create their own supplement blends—a key differentiator of the brand.

We engineered a tailored theme that integrates dynamic product builders, real-time pricing updates, and conditional logic for ingredients and flavor selections. Complex product data was managed through Shopify metafields and custom scripts to support nutritional transparency and regulatory compliance.

In addition to performance optimization and responsive design, the site was integrated with fulfillment APIs, subscription tools, and analytics platforms to support growth and operational efficiency. The result is a flexible, high-converting storefront that empowers users to take full control of their health and nutrition journey.