PearlIzumi.com was developed as a high-performance Shopify Plus storefront tailored to a premium cycling and athletic apparel brand. The project focused on delivering an immersive, content-driven shopping experience that combines lifestyle storytelling with advanced eCommerce functionality.

A custom theme was built to showcase detailed product imagery, technical specifications, and athlete-driven narratives. Advanced filtering, dynamic merchandising, and geo-targeted content were implemented to support a diverse customer base across regions. The site also integrates seamlessly with third-party systems for inventory management, CRM, and order fulfillment.

Key features include high-speed navigation, product bundling, and mobile-first design—ensuring performance and usability across devices. With a focus on brand consistency, conversion optimization, and technical scalability, the site reflects Pearl iZUMi’s innovation in both design and functionality.