CapelRugsWholesale.com was developed as a custom Shopify solution tailored to meet the unique needs of wholesale rug buyers. The project focused on creating a gated, B2B shopping experience, including password-protected access, tiered pricing structures, and streamlined order workflows for retailers.

We customized the theme to align with Capel Rugs’ longstanding brand heritage, while modernizing the interface for ease of navigation across a large and diverse product catalog. Key features include advanced filtering by collection, color, and size, as well as high-resolution product imagery and inventory visibility.

Custom Shopify scripts and metafields were used to support wholesale logic and purchasing rules, and integrations with backend systems were implemented to ensure seamless order and inventory syncing. The end result is a robust, scalable Shopify store optimized for wholesale transactions and long-term dealer relationships.