Every aspect of the visual appearance for a logo, marketing material, brand identity, signage or any other design piece is intended to illicit a feeling from those that view it. The purpose of this is to associate the design with an emotion within the psyche of viewer. In branding, it is well known that emotions are the catalyst for the decisions we make.
This is why thoughtful and careful consideration should be taken when graphic design is utilized in business. It is important that the emotional impression that viewers get when they see your graphics is a positive one.
During the planning phase of a graphic design project, there are many things that must be taken into consideration which may not necessarily seem business related. Again, the purpose of a graphic design in business is primarily emotional, so much consideration must be made for the feelings and emotions that intend to invoke in their prospects and customers.
The following design pieces represent those that we are most familiar and experienced with.
Standard Design Services:
- Business Cards
- Promotional Mailers
Large Format Design:
- Vinyl Banners
- Trade Show Displays
- Pop Up Banners