Filipino Spouses

 February 15th, 2016        

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Launch Project

Filipino Spouses is an online dating website with an added twist. This being the addition of a user driven relationship support community network to back up the online dating aspect of the website. This organization came about as a result of a viral social media campaign. A single Facebook fan page generated over 30,000 followers in the first year of the organizations existence. McKay Multimedia played an integral part in the founding and emergence of this organization.

Once it became clear that Filipino Spouses had achieved mass appeal, it was determined that a broader online presence was necessary to further the message and reach of the organization. A plan was formulated to create a dedicated website and expand the social media presence of Filipino Spouses to achieve the intended goal. This website was brought into existence in 2015 through the creation of the FilipinoSpouses.com.

This project involved web design, web development, project management, and social media management. The site was thoroughly planned with wireframes, site maps, content outlines, and social media strategy being thought through at the outset of the project. The result was a website, and an organization, that was produced from start to finish through our strategy, planning and ingenuity.

Since the blog was expected to be an integral part of the organizations website, WordPress was chosen as the Content Management System for this website. WordPress was also chosen so that the BuddyPress plugin could be used to extend the website by creating a basis for the online dating and user community of the website. With these decisions having been made, the website design and functionality was developed around the WordPress system and BuddyPress.

For the development phase of the project, it was determined that a completely custom WordPress theme would be developed so that all custom functionality and features could more easily be integrated into the website. This is our preferred method of development. The WordPress theme was initially developed offline using HTML, CSS with the Gumby framework, jQuery, JavaScript, PHP and MySQL. Once complete, the website was pushed to a live hosting environment.

Since the launch of FilipinoSpouses.com, the website has experienced healthy growth and expansion both in terms of website viewership, but also social media presence. The website continues to provide a platform for the followers of the Filipinos Abroad organization to become fully immersed in the global community.

Check out FilipinoSpouses.com to see more.